CONNECTING CULTURES

Role: Global Creative Director

Star Alliance is the world’s largest airline alliance. Over the last 20 years they have connected over 2 billion people worldwide. To celebrate their 20th birthday we created a brand partnership with National Geographic, sending their travel journalist to places he’d never been before, to try things he had never done before. And inspiring people to make their own cultural connections.

Winner - 18 content awards, including Lovie and New York Festival

 

Case study

Branded content with National Geographic & Thai Airways

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We encouraged people to share their own ‘Cultural Connection’ with a unique photo filter API, for the chance to win 1 million miles

We encouraged people to share their own ‘Cultural Connection’ with a unique photo filter API, for the chance to win 1 million miles

Over 3.4 million people interacted with the inspiration tool, helping to reach 1.3 billion people. Covering every single country in the world, even the South Pole.

Over 3.4 million people interacted with the inspiration tool, helping to reach 1.3 billion people. Covering every single country in the world, even the South Pole.

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