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Consulting role: Group Creative Director

Virgin Media had already launched Superfast Fibre Optic Broadband in UK. But to really leave the competition eating dust, they decided to double the broadband speeds for 4 million homes. To bring this to life a new brand platform was created and the fastest man on the planet was recruited, to launch a fully integrated campaign across TV, digital, print and social.

The campaign was so successful, Usain Bolt continued to be used for 8 years, long after he hung up his running spikes.