THE STREET

Role: Executive Creative Director & Creative

For many people, the kitchen is the heart of the home. It’s where life happens. In this multi-channel campaign for Homebase called ‘The Street’ we celebrated these wonderful and sometimes chaotic moments. Giving real families, across the UK just 1 second to do their thing, as the camera travelled at 90mph. The campaign was brought to life across the entire customer journey from TV and print, through to social, ECRM and in store. Generating a 30% year-on-year increase in enquiries for the free design consultation service. More than twice the increase of B&Q.

Campaign - Ad of the Day