YOUR POINT OF VIEW

Role: Executive Creative Director / RMG

HSBC believe that every human being has a different way of seeing the world and that those differences are important. To bring this idea to life, I was as part of the Global HSBC team, that created the ‘Your Point of View’ campaign, asking people across the world what they thought about a range of topics including, wind farms, cloning, beauty pageants and toy guns. We developed a website to capture the world’s ‘Point of View’ and showed both the differences and the similarities between cultures. Receiving millions of personal opinions from over 140 countries. Doubling brand awareness and increasing relevance by 22%

Winner IPA