THE GREAT BOOMERANG THROW
Role: Executive Creative Director
Australia used to be the number one destination for gap year students, but in recent years it had dropped off the top of the list. To get it back to the top again and get as many UK students talking about it as a destination, we created The Great Boomerang Throw. A Facebook competition, where users could throw a virtual boomerang along a chain of friends to win a Working Holiday Visa. In just 4 weeks fans of ‘Working Holiday Visa’ increased from just under 15,000 to over 49,658, with a 330% increase in the gap year students talking about it as a destination.
Winner MAA, DMA
The boomerangs were tracked using Google maps so participants could see where they had been and the distance they had covered.
The winning throw was passed on by 77 people. Travelling around the world twice.