ONE STUNTMAN. ONE LEGACY

Role: Group Creative Director

Nobody knows the importance of having a Will more than a Stuntman. So to get people talking about such a taboo subject we hired one. In fact we hired the oldest one. And then asked him to re-create a stunt that almost killed him. Before playing it Live on Facebook. People could even vote on the size of the flames.

Over the last 10 years this campaign and others like it with Remember a Charity have normalised legacy giving and as a result £3.4b is now left to UK charities every year. With the number of people unaware of legacy giving falling from 20% in 2010 to 11% in 2019.