Refreshingly Irish

Role: Creative Partner

Rockshore is a Diageo-owned Irish lager and cider brand. Our brief was to create a distinctive platform that could take on the mighty Coors. To do this we created a new brand platform “Refreshingly Irish’ which celebrates the unique playful Irish banter that happens between real friends. Subverting traditional methods of communicating love and affection by changing the lyrics to an iconic Love Ballad. The campaign featured across TV, video-on-demand, out-of-home, social and audio. And will be popping up at a festival near you soon too.