RIBBON DANCER

Role: Creative Partner

Most people sent a bowel cancer screening test intend to do it. Yet over 1.5 million tests a year don’t get done. The cause? Pure human nature. To be blunt, any procedure involving your poo is a bit off-putting. So, they pop the test in that drawer of doom, with all the stuff they swear they’ll do one day.

To overcome this inertia, we needed an idea that was distinctive, memorable, and as celebratory as possible. Reminding people that their next trip to the loo could save their life. This led us to combine three improbable things. Rhythmic gymnastics, loo roll and Sammy Davis Jr. Of course!

Campaign & Drum Ad of The day