SIREN POSTER

Role: Creative Partner

300 people are admitted to hospital every month with knife related injuries. Sadly, too many never make it home.

 But how do you talk to young men aged between 16-24, about the dangers of carrying a knife and the rippling effect it can have on their families? You turn to the one person they will listen to. Their mum.

To do this we developed bespoke machine learning technology to detect the sound of sirens on the way to trauma hospitals. Every time an ambulance drove past, the siren triggered powerful messages from mothers to their sons.