SPEEDY BROADBAND
Role: Group Creative Director
Virgin Media launched a new Fibre Optic Broadband in the UK. Allowing people to stream movies and music without buffering. To launch it, we needed a super fast brand icon. So we hired the fastest mouse in all of Mexico, Speedy Gonzales. Creating a fully integrated campaign across TV, Radio, Social Media and Outdoor. The campaign was the most successful in the brands history.
Winner Best Integrated Campaign
The first brand to advertise the benefits of Superfast Broadband to gamers, In game.