WHAT ARE YOU MADE OF?
Role: Executive Creative Director & Creative
In Spring 2018 animal returned to our screens, to launch a new brand partnership with Alton Towers and Thorpe Park to reach 18-30 year olds. Featuring their scariest ever rides. The partnership generated £8.6m in additional sales an uplift of 13%. And thanks to our innovative mobile campaign, over 100,000 people also needed a clean pair of undercrackers afterwards Go on scroll to the bottom and see what you’re made of?
Winner - Multiple Mobile Awards, 7 IPM awards and ‘Brand of the Year’
To help the campaign catch fire online, we created a series of screamer videos to send to your mates
The accelerometre in the phone then measured how much your mates jumped. And what they were made of.
We offered 100,000 free pair of undercrackers, for those with a nervous disposition.